Nurture the seeds you planted in the spring, and focus on making and saving money for the future. Invest heavily in your business’ growth in this season. The market is stronger, which means you have a few more competitors to keep an eye on, and people are spending money again. The old saying, “Make hay while the sun shines” is your summer motto. Summer is the best time to maximize your revenue. You have a good chance of recruiting top talent without paying as much in labor costs as you would in a booming market. Spring is often an excellent time to hire because more people are unemployed and looking for new opportunities. With reduced competition, how can you allocate your resources effectively? What is your road map for growth?Ĭonsider expanding your team. Spring tends to last two to three years, so think about how you can best utilize this time.

If you survived the winter and have managed to maintain some cash reserves, now is the ideal time to scale your business. Spring is the beginning of a new economic cycle. Only the strongest have survived, and the marketplace is much thinner than it was a year or two ago. Others received government assistance to remain afloat and need to recapitalize quickly.

After a difficult economic 'winter' - stretching through most of 2020 and into 2021 - we are just entering a new 'spring.' Many companies have gone out of business or into debt.

Four seasons autumn